Your Home Screen, simplified.
A minimalistic iPhone launcher that reduces the clutter.
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A minimalistic iPhone launcher that reduces the clutter.
Words. Icons. One big icon. Choose the layout that matches your vibe.
Light, dark, dense, sparse.
Premium fonts and accent colors that turn your launcher into a statement.
Check out and silence the outside world.
A Home Screen that feels like you.
No flick. No swipe. No folder. Every word is a button, and every button opens instantly.
Skip the search, send the message.
Your phone should feel calm, not crowded. Every grid of bright icons is a small pull on your attention — a dozen tiny invitations to drift. Primary strips that away and leaves only what you choose: a few words, the apps that matter, and nothing else.
It's not another app fighting for your time. It's a quieter layer over the Home Screen you already have — designed to feel less like a utility and more like an object you're glad to look at. Open your phone, see less, and get exactly where you meant to go.
No accounts. No subscriptions. No tracking. Just a more intentional way to start every tap.
Coming soon to the App Store.
Download on the App Store SoonA quieter, more intentional Home Screen.
For the cleanest experience, Primary's onboarding will walk you through clearing a Home Screen page so only your Primary widget shows. iOS doesn't allow apps to do this automatically — it takes about 5 minutes, and the result is worth it.