Your Home Screen, simplified.

A minimalistic iPhone launcher that reduces the clutter.

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Words. Icons. One big icon. Choose the layout that matches your vibe.

The Launcher
  • Words instead of icons
  • One Home Screen, calmer
  • Text-only, words + icons, or only 1 big icon
  • Editable labels for every app
Customization
  • Premium typography from a curated font library
  • Restrained color themes
  • Black and white
Privacy & Speed
  • Works inside iOS rules — no private APIs
  • No accounts, no cloud, no tracking
  • Local-only configuration
  • One-tap launches via Apple Shortcuts
Modes & Moments
  • Anti-Social Mode for focused time
  • Pinned contacts for who matters
  • Quick-access shortcuts

Light, dark, dense, sparse.

Premium fonts and accent colors that turn your launcher into a statement.

Check out and silence the outside world.

A Home Screen that feels like you.

No flick. No swipe. No folder. Every word is a button, and every button opens instantly.

Skip the search, send the message.

Why Primary

Your phone should feel calm, not crowded. Every grid of bright icons is a small pull on your attention — a dozen tiny invitations to drift. Primary strips that away and leaves only what you choose: a few words, the apps that matter, and nothing else.

It's not another app fighting for your time. It's a quieter layer over the Home Screen you already have — designed to feel less like a utility and more like an object you're glad to look at. Open your phone, see less, and get exactly where you meant to go.

No accounts. No subscriptions. No tracking. Just a more intentional way to start every tap.

$9.99 One-time purchase · free updates forever

A quieter Home Screen, in your pocket.

Coming soon to the App Store.

Download on the App Store Soon